تقریبا کمی بیش از یک هفته دیگر تا بزرگترین کنفرانس سال اپل مانده و در این مدت نیز شایعات باید از هر طرف به سمت این شرکت سرازیر شوند… یک منبع ناشناس به وبسایت Recode گفته است که تنها یک مدل از ساعت هوشمند اپل ساخته نخواهد شد، بلکه مدلهای مختلف و با قیمتهای متفاوت از آن در بازار دیده خواهد شد.
طبق این گزارش مسئولین شرکت در مورد ارائه مدلی 400 دلاری نیز به بحث نشستهاند که قیمتی بسیار بالاتر از قیمت پیشنهادی رقبای خود دارد. شاید تنها اسمارت واچی که هم اکنون با چنین قیمتی در ذهن داریم الجی جی واچ R باشد که شایعه شده 299 یورو یا 400 دلار خواهد داشت. با این حال محصولات کنونی اندرویدی شرکتهایی چون الجی و سامسونگ با قیمتهای به ترتیب 200 و 230 دلاری به بازار وارد شدهاند.
هنوز مشخص نیست که چند مدل از آی واچ تولید خواهد شد و احتمالا پایینترین قیمت برای پایینترین مدل از لحاظ سخت افزاری نباید چندان غافلگیرکننده باشد.
ادامه گزارش این وبسایت نشان میدهد که اپل هنوز برای قیمتهای دستگاه پوشیدنی خود قیمتی در نظر نگرفته و حتی ممکن است تا روز ورود این محصول به بازار یعنی سال 2015 نیز قیمت آن را مشخص نکند.
منبع : recode
Apple Has Considered $400 Price for Wearable Device
Apple Has Considered $400 Price for Wearable Device
Apple executives have discussed charging around $400 for the company’s new wearable device.
Pricing has yet to be finalized for the forthcoming product, which is expected to begin shipping next year. Sources say consumers should expect a range of prices for different models including lower priced versions.
It is not immediately clear if the price will be settled in time for Apple’s Sept. 9 press conference when it is expected to introduce the new iPhones and announce a wearable device. Apple declined to comment.
The introduction of a wearable product would mark Apple’s first entry into a new device category since the 2010 introduction of the iPad. As with tablets, Apple aims to redefine an existing, albeit young, category currently populated by Jawbone and Fitbit, which make fitness bands, and other smartphone makers Samsung, LG, Motorola and Timex, which have waded into the burgeoning smart watches business.
The prices under discussion would put Apple’s device at the high end of the category with Samsung’s Gear 2 Silver smart watch costing about $300 and Google-powered devices fetching around $200. Timex’s upcoming Ironman One GPS+ watch carries a $400 price tag and comes with its own 3G wireless connection.
Apple Chief Executive Tim Cook acknowledged the competition a year ago, when he spoke at the D: All Things Digital Conference. But he said he also felt wearables held promise.
“There are lots of gadgets in this space right now, but there’s nothing great out there,” Cook said last year. “But none of them are going to convince a kid that hasn’t worn glasses or a band to wear one … There are a lot of problems to solve in this space. … It’s ripe for exploration. I think there will be tons of companies playing in this space.”
Researcher IDC expects the wearable computing market will more than triple this year, compared with the prior year, as the devices grow more stylish and functional. It forecasts shipments will exceed 19 million units in 2014 — with the global market swelling to 111.9 million wearables in four years.
Traditionally secretive Apple has said little about an entry into the wearable space, though it has hinted at its application in health and fitness and home automation.
Apple unveiled HomeKit and HealthKit at its Worldwide Developers Conference in June. These features of the upcoming iOS 8 mobile operating system can be used to control connected devices in the home, such as electronic door locks, and for storing health and fitness information about an individual’s heart rate, calories burned and blood pressure.
The timing of the software announcement provides developers the opportunity to create products and applications that would be compatible with the next-generation Apple products.